Type of the event: Seminar

Title of the event: Shelf to Sale: Master the Trade Game

Resource person: Mr. Dastagir. A. Shareef, Global Trade Marketing Consultant, Charter President and District Chairperson Lions Club of Mehdipatnam, Hyderabad.

Description about the event: The Department of Management Studies, at Lords Institute of Engineering and Technology organized an engaging seminar on Trade Marketing and Branding. The event highlighted the vital role of trade marketing in driving product visibility and the power of branding in creating lasting customer value. Industry professionals Mr. Dastagir. A. Shareef, Global Trade Marketing Consultant, Charter President and District Chairperson Lions Club of Mehdipatnam, Hyderabad and Mr. Nooman Abdul Majeed, Associate Director TBI & Associate Professor shared practical insights on market strategies, brand positioning, and retail execution. The seminar offered MBA students a valuable platform to understand real-world applications and trends, concluding with an interactive session that inspired future marketing leaders.

Organized by: Department of Management Studies

Date of event: 23-06-2025

No. of participants attended: 60