EAPCET / PGECET / ECET / ICET Code : LRDS

Research & Consultancy

Research & Consultancy

The staff of the department is actively engaged in Research and publication works. The staff is sponsored to participate in the Seminars, Conferences, Workshops organized by various colleges and Professional bodies to enable them to update their knowledge in the respective subject.Below are the Publication details of faculties:

Journal Publication
2024-25
SR.No. Name of the Author Title Journal Month & Year of Publication Indexing
1. Mr. Arif Hussain, Dr. Ashfaq Hussain,
Dr. Mohammed Arshad,
Mr. Mohammed Irfan, Mr. Syed. Dawood Hussain
The effect of AI in fostering customer loyalty through efficiency and satisfaction Advances in Consumer Research Feb 2025 ABDC(Australian Business Deans Council)
2. Dr. Mohammed Arshad Ur Rahman “Artificial Intelligence in Marketing: From Algorithms to Consumer Insights” Journal of Marketing and Social Research Feb 2025 ABDC(Australian Business Deans Council)
3. Ms.Mariya Fatima “ Trade Marketing in the Post-COVID Era: A Deep Dive into the FMGC Industry” International Journal for Multidisciplinary Research (IJFMR) January, 2025 UGC Care
2023-24
SR.No. Name of the Author Title Journal Month & Year of Publication Indexing
1. Dr. Preethi “ Exploring Insufficient Technological Innovations in the Indian Agriculture Commodity Market- A Qualitative Analysis ” Journal of Research & Development June – 2024 UGC Care
2. Dr. Preethi “ Exploring the Sustainable Synergy Bank Selection, Bank Selection, Eco Friendly Digital services and customer ratings in the Banking Sector” International Journal of Advances & Applied Research May- 2024 UGC Care
2022-23
Sr No Name of Author Title Journal Month & Year of Publication Indexing
1 Ms. Sarika Koluguri Creating A Strategic Alignment Between Effective Communication, Emotional Intelligence, and Transformational Leadership in Police Management METSZET Journal December 2022 UGC Care
2 Ms. Sarika Koluguri Integrated Child Development Services: Assessment and Knowledge levels of Angawadi Workers in Nalgonda Zone AIJRRLSJM May 2022 UGC Care
3 Ms. Sarika Koluguri Satisfaction Levels Experienced By The Beneficiaries Of The Services Offered By The ‘Anganwadi’ Centers Anveshana’s International Journal of Research in Regional Studies, Law, Social Sciences, Journalism and Management Practices May 2022 UGC Care
4 Ms. Sarika Koluguri Impact of Digital Marketing Strategies Adopted By The Companies – An Indian Perspective The British Journal Of Administrative Management, Vol 58, Issue: 152 August 2022 ABDC Indexing
5 Dr. S. Shahina Begum Impact of Stress Management among Academicians with special reference to Bangalore Journal of Education: Rabindra Bharati University January 2022 UGC Care
6 Mr. Mohammed Ashfaq Hussain Analysis of E-Commerce and Online Business with relation to Customer Retention Journal of Advances and Scholarly Researches in Allied Education (JASRAE) January 2022 UGC Care
2021-22
Sr No Name of Author Title Journal Month & Year of Publication Indexing
1 Mr. Mohammed Ashfaq Hussain Data Driven Marketing for E-Commerce and Online Business Journal of Advances and Scholarly Researches in Allied Education (JASRAE) January 2021 UGC Care
2019-20 to 2020-21
Sr No Name of Author Title Journal Month & Year of Publication Indexing
1 Dr. Anees Sulthana The Effects of Tools and Rewards Provided to White-Collars and Blue-Collar Workers and Impact on Their Motivation and Productivity Productivity Management 2020 Scopus
2 Mrs. J. Jayalakshmi The Effects of Tools and Rewards Provided to White-Collars and Blue-Collar Workers and Impact on Their Motivation and Productivity Productivity Management 2020 Scopus
3 Dr. O.S.S.Sankar Customer preferences for Selecting the Diary Products in COVID 19 Circumstance with reference to Andhra Pradesh. Journal of Critical Review 2020  Scopus
4 Dr. G. Chandra Shekar MARKETING STRATEGIES BETWEEN GOODS AND SERVICES – A COMPARATIVE STUDY International Journal of Scientific Research and Review 2019  UGC
5 Dr. G. Chandra Shekar Human Resource Information Systems & Its Importance In Organizations International Journal of Management, Technology And Engineering 2019  UGC
Books / Book chapter Publication
2024-25
Sr No Name of Author Title of Book /Book chapter Name of Publisher Month & Year of Publication ISBN Number National /International
1 Mr. Nomaan Abdul Majeed Start-up’s and Entrepreneurship for Generation Z Innovation Online Training Academy March, 2025 978-93-48990-60-0 National
2 Mr. Mohd Arif Hussain Business Analytics: The Key to Smarter, Faster, and Better Decisions WILLCONIC Jan, 2025 9788198243256 National
2023-24
Sr No Name of Author Title of Book /Book chapter Name of Publisher Month & Year of Publication ISBN Number National /International
1 Ms. Sarika Koluguri Advanced Research in Data Science and E-Commerce Technologies St. Thomas College of Arts and Science, IQAC & AN Publications Aug, 2023 978-81-959579-7-2 National
Conference Publication
2024-25
Sr.No. Name Title Name Of The Conference Month & Year Of Conference National/ International
1 Mr. Azmath Pasha, Ms. Houreen Khanam, Ms. Durga Rani, Mrs. Pratibha Jha, Mrs. Rafat Unissa Begum From Classroom to Corporate: Enhancing Management Graduates Employability through OBE International Conference on Engineering, Science and Management (ICEM) 2025 March, 2025 International
2 Mrs. K.B Vanitha “The Role of Women in Rural Development & Economic Empowerment” ISBN: 978-81-982681-5-0 ICSSR SRC  Sponsored 2-Day National Seminar on “Empowering Rural Women-Policies, Strategies and Outcome” February, 2025 National
3 Ms. Houreen Khanam,Ms. Durga Rani “Insights into Empowerment of Rural Women: Policies, Strategies, and Outcomes” ISBN: 978-81-982681-5-0 ICSSR SRC  Sponsored 2-Day National Seminar on “Empowering Rural Women-Policies, Strategies and Outcome” February, 2025 National
4 Mrs. Pratibha Jha “Unlocking Female Potential: Strategies for Meaningful Participation in Family & Society” ISBN: 978-81-982681-5-0 ICSSR SRC  Sponsored 2-Day National Seminar on “Empowering Rural Women-Policies, Strategies and Outcome” Feburary-2025 National
2023-24
Sr No Name of Author Title Name of Conference Month & Year of conference National / International
1 Dr. Sarika Koluguri A Study on Impact of New Educational Policy2020 on Teachers & Society ICSSR Sponsored National Seminar on “ SELF RELIANT INDIA: A PATHWAY TO BEING DEVELOPED INDIA MISSION 2047” Aug-23 National
2 Mr. Ashfaq Hussain A Study on Impact of New Educational Policy2020 on Teachers & Society ICSSR Sponsored National Seminar on “ SELF RELIANT INDIA: A PATHWAY TO BEING DEVELOPED INDIA MISSION 2047” Aug-23 National
2019-2022
Sr No Name of Author Title Name of Conference Month & Year of conference National / International
1 Mrs. K.B.Vanitha A Toolkit For the Diversity, Equity, and Inclusion HRM Interventions UGC Sponsored Two Day National Seminar on Diversity, Equity and Inclusion at Workplace-DEI-2023 25th- 26th March 2023 National
2 Mr. Mohammed Ashfaq Hussain Analysis of E-Commerce and Online Business with relation to Customer Retentions International Conference on Advancement in Interdisciplinary Research 31st Oct 2021 International
3 Mrs. J. Jayalakshmi A Review of HR Analytics- Data Driven Approach to Human Resource Management Two Day International E- Conference On Emerging Trends in Management & Technology 3rd & 4th June 2021 International
4 Mrs. K.B.Vanitha Capital Budgeting Practices in ICICI Bank Two Day International E- Conference On Emerging Trends in Management & Technology 3rd & 4th June 2021 International
5 Dr. G. Chandra Shekar Marketing Strategies Between Goods And Services – A Comparative Study 6th International Conference on Multi disciplinary Research (ICMR- 2019) 2019 International
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