The staff of the department is actively engaged in Research and publication works. The staff is sponsored to participate in the Seminars, Conferences, Workshops organized by various colleges and Professional bodies to enable them to update their knowledge in the respective subject.Below are the Publication details of faculties:
Journal Publication
2024-25
SR.No. | Name of the Author | Title | Journal | Month & Year of Publication | Indexing |
1. | Mr. Arif Hussain, Dr. Ashfaq Hussain, Dr. Mohammed Arshad, Mr. Mohammed Irfan, Mr. Syed. Dawood Hussain |
The effect of AI in fostering customer loyalty through efficiency and satisfaction | Advances in Consumer Research | Feb 2025 | ABDC(Australian Business Deans Council) |
2. | Dr. Mohammed Arshad Ur Rahman | “Artificial Intelligence in Marketing: From Algorithms to Consumer Insights” | Journal of Marketing and Social Research | Feb 2025 | ABDC(Australian Business Deans Council) |
3. | Ms.Mariya Fatima | “ Trade Marketing in the Post-COVID Era: A Deep Dive into the FMGC Industry” | International Journal for Multidisciplinary Research (IJFMR) | January, 2025 | UGC Care |
2023-24
SR.No. | Name of the Author | Title | Journal | Month & Year of Publication | Indexing |
1. | Dr. Preethi | “ Exploring Insufficient Technological Innovations in the Indian Agriculture Commodity Market- A Qualitative Analysis ” | Journal of Research & Development | June – 2024 | UGC Care |
2. | Dr. Preethi | “ Exploring the Sustainable Synergy Bank Selection, Bank Selection, Eco Friendly Digital services and customer ratings in the Banking Sector” | International Journal of Advances & Applied Research | May- 2024 | UGC Care |
2022-23
Sr No | Name of Author | Title | Journal | Month & Year of Publication | Indexing |
1 | Ms. Sarika Koluguri | Creating A Strategic Alignment Between Effective Communication, Emotional Intelligence, and Transformational Leadership in Police Management | METSZET Journal | December 2022 | UGC Care |
2 | Ms. Sarika Koluguri | Integrated Child Development Services: Assessment and Knowledge levels of Angawadi Workers in Nalgonda Zone | AIJRRLSJM | May 2022 | UGC Care |
3 | Ms. Sarika Koluguri | Satisfaction Levels Experienced By The Beneficiaries Of The Services Offered By The ‘Anganwadi’ Centers | Anveshana’s International Journal of Research in Regional Studies, Law, Social Sciences, Journalism and Management Practices | May 2022 | UGC Care |
4 | Ms. Sarika Koluguri | Impact of Digital Marketing Strategies Adopted By The Companies – An Indian Perspective | The British Journal Of Administrative Management, Vol 58, Issue: 152 | August 2022 | ABDC Indexing |
5 | Dr. S. Shahina Begum | Impact of Stress Management among Academicians with special reference to Bangalore | Journal of Education: Rabindra Bharati University | January 2022 | UGC Care |
6 | Mr. Mohammed Ashfaq Hussain | Analysis of E-Commerce and Online Business with relation to Customer Retention | Journal of Advances and Scholarly Researches in Allied Education (JASRAE) | January 2022 | UGC Care |
2021-22
Sr No | Name of Author | Title | Journal | Month & Year of Publication | Indexing |
1 | Mr. Mohammed Ashfaq Hussain | Data Driven Marketing for E-Commerce and Online Business | Journal of Advances and Scholarly Researches in Allied Education (JASRAE) | January 2021 | UGC Care |
2019-20 to 2020-21
Sr No | Name of Author | Title | Journal | Month & Year of Publication | Indexing |
1 | Dr. Anees Sulthana | The Effects of Tools and Rewards Provided to White-Collars and Blue-Collar Workers and Impact on Their Motivation and Productivity | Productivity Management | 2020 | Scopus |
2 | Mrs. J. Jayalakshmi | The Effects of Tools and Rewards Provided to White-Collars and Blue-Collar Workers and Impact on Their Motivation and Productivity | Productivity Management | 2020 | Scopus |
3 | Dr. O.S.S.Sankar | Customer preferences for Selecting the Diary Products in COVID 19 Circumstance with reference to Andhra Pradesh. | Journal of Critical Review | 2020 | Scopus |
4 | Dr. G. Chandra Shekar | MARKETING STRATEGIES BETWEEN GOODS AND SERVICES – A COMPARATIVE STUDY | International Journal of Scientific Research and Review | 2019 | UGC |
5 | Dr. G. Chandra Shekar | Human Resource Information Systems & Its Importance In Organizations | International Journal of Management, Technology And Engineering | 2019 | UGC |
Books / Book chapter Publication
2024-25
Sr No | Name of Author | Title of Book /Book chapter | Name of Publisher | Month & Year of Publication | ISBN Number | National /International |
1 | Mr. Nomaan Abdul Majeed | Start-up’s and Entrepreneurship for Generation Z | Innovation Online Training Academy | March, 2025 | 978-93-48990-60-0 | National |
2 | Mr. Mohd Arif Hussain | Business Analytics: The Key to Smarter, Faster, and Better Decisions | WILLCONIC | Jan, 2025 | 9788198243256 | National |
2023-24
Sr No | Name of Author | Title of Book /Book chapter | Name of Publisher | Month & Year of Publication | ISBN Number | National /International |
1 | Ms. Sarika Koluguri | Advanced Research in Data Science and E-Commerce Technologies | St. Thomas College of Arts and Science, IQAC & AN Publications | Aug, 2023 | 978-81-959579-7-2 | National |
Conference Publication
2024-25
Sr.No. | Name | Title | Name Of The Conference | Month & Year Of Conference | National/ International |
1 | Mr. Azmath Pasha, Ms. Houreen Khanam, Ms. Durga Rani, Mrs. Pratibha Jha, Mrs. Rafat Unissa Begum | From Classroom to Corporate: Enhancing Management Graduates Employability through OBE | International Conference on Engineering, Science and Management (ICEM) 2025 | March, 2025 | International |
2 | Mrs. K.B Vanitha | “The Role of Women in Rural Development & Economic Empowerment” ISBN: 978-81-982681-5-0 | ICSSR SRC Sponsored 2-Day National Seminar on “Empowering Rural Women-Policies, Strategies and Outcome” | February, 2025 | National |
3 | Ms. Houreen Khanam,Ms. Durga Rani | “Insights into Empowerment of Rural Women: Policies, Strategies, and Outcomes” ISBN: 978-81-982681-5-0 | ICSSR SRC Sponsored 2-Day National Seminar on “Empowering Rural Women-Policies, Strategies and Outcome” | February, 2025 | National |
4 | Mrs. Pratibha Jha | “Unlocking Female Potential: Strategies for Meaningful Participation in Family & Society” ISBN: 978-81-982681-5-0 | ICSSR SRC Sponsored 2-Day National Seminar on “Empowering Rural Women-Policies, Strategies and Outcome” | Feburary-2025 | National |
2023-24
Sr No | Name of Author | Title | Name of Conference | Month & Year of conference | National / International |
1 | Dr. Sarika Koluguri | A Study on Impact of New Educational Policy2020 on Teachers & Society | ICSSR Sponsored National Seminar on “ SELF RELIANT INDIA: A PATHWAY TO BEING DEVELOPED INDIA MISSION 2047” | Aug-23 | National |
2 | Mr. Ashfaq Hussain | A Study on Impact of New Educational Policy2020 on Teachers & Society | ICSSR Sponsored National Seminar on “ SELF RELIANT INDIA: A PATHWAY TO BEING DEVELOPED INDIA MISSION 2047” | Aug-23 | National |
2019-2022
Sr No | Name of Author | Title | Name of Conference | Month & Year of conference | National / International |
1 | Mrs. K.B.Vanitha | A Toolkit For the Diversity, Equity, and Inclusion HRM Interventions | UGC Sponsored Two Day National Seminar on Diversity, Equity and Inclusion at Workplace-DEI-2023 | 25th- 26th March 2023 | National |
2 | Mr. Mohammed Ashfaq Hussain | Analysis of E-Commerce and Online Business with relation to Customer Retentions | International Conference on Advancement in Interdisciplinary Research | 31st Oct 2021 | International |
3 | Mrs. J. Jayalakshmi | A Review of HR Analytics- Data Driven Approach to Human Resource Management | Two Day International E- Conference On Emerging Trends in Management & Technology | 3rd & 4th June 2021 | International |
4 | Mrs. K.B.Vanitha | Capital Budgeting Practices in ICICI Bank | Two Day International E- Conference On Emerging Trends in Management & Technology | 3rd & 4th June 2021 | International |
5 | Dr. G. Chandra Shekar | Marketing Strategies Between Goods And Services – A Comparative Study | 6th International Conference on Multi disciplinary Research (ICMR- 2019) | 2019 | International |